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Fitmarc Bound For Record 700 Clubs In September

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Fort Worth, TX June 4, 2012 - Exceptional programs, professional and supportive staff, and innovative business planning are just a few reasons why Fitness Marketing Systems (Fitmarc™) continues to grow. By September, Fitmarc will have a record 700 health and wellness facilities licensed with its company to deliver Les Mills™ group exercise programs.

Fitmarc is a Les Mills distributor covering a 12 state territory across the South Central U.S. The fitness empire is lead by CEO Robert Dyer and wife Pinky Dyer along with CSO Bryan O’Rourke and his wife and CFO Maureen O’Rourke.

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Fitmarc Supports The Fight Against Cancer, Becomes Rooster Racing Title Sponsor

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Fort Worth, TX, June 5, 2012 - Cancer is a disease that affects many,  and fitness industry leaders, enthusiasts and group fitness participants are getting in the fight thanks to organizations like Rooster Racing International, Inc. Rooster Racing  began  when, Dan McDonogh, group fitness instructor and educator, decided to bring his group cycling instructors together for an outdoors event. The first ride they participated in was the LIVESTRONG Challenge in 2007. Since then the fundraising team of cyclists has grown into a fundraising machine; and it wouldn’t be possible without the support and sponsorship from businesses like Fitmarc™.

Fitmarc CEO, Robert Dyer and CSO Bryan O’Rourke have established a relationship with the Rooster Racing Team managed by Dan McDonogh, Jim Ray and Chris Cygul. Fitmarc first became involved by spearheading an effort to help the Roosters target as many individual donors as possible. They accomplished this by donating $1 from every Fitmarc Les Mills Instructor and Trainer for one quarter in 2011.  Also in 2011, Fitmarc hosted Rooster Racing’s Best of RPM®, the Les Mills cycle program, ride benefitting LIVESTRONG at their Fitmarc Lonestar Event, which brought over 800 fitness professionals together in Arlington, TX. The Best of RPM® ride raised more than $10,000.

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The YMCA of Metropolitan Fort Worth Receives Google Grant And Support Thanks To Their Partnership With Fitmarc

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Fort Worth, TX, May 29, 2012 - It’s a sink or swim world in the business of Internet marketing and Fitmarc, a leading U.S. supplier of innovative services and products to the fitness and wellness industries, is helping not-for-profits swim. Select non-profit customers receive administrative assistance from Fitmarc to apply for the Google for Nonprofits program which provides no less than $10,000 monthly in advertising within the Google AdWords™ program. Fitmarc not only applies for the grant but also works with Google to ensure the company is assigned the proper AdWords. The YMCA of Metropolitan Forth Worth is the first to partner with Fitmarc to receive this service.

Fitmarc provides their administrative service at no cost for any of their not-for-profit customers including YMCA’s, JCC’s, military fitness facilities and anyone categorized as a 501(c) 3. Holly Caldwell, Director of Marketing for the YMCA, and their Board of Directors had been working with Robert Dyer, CEO of Fitmarc, to secure the partnership. Caldwell admits she was skeptical when Dyer first presented the offer pro bono, but has been amazed by Fitmarc’s service and the results.

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Colorado Athletic Clubs Sign with Fitmarc™ to Provide LES MILLS™ World Class Group Fitness Programs

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Fort Worth, TX, May 29, 2012 - The Colorado Athletic Clubs, owned and operated by Wellbridge, contracted with Fitmarc™, a leading U.S. supplier of innovative services and products to the fitness and wellness industries, to provide Les Mills™ group fitness programs in their six locations in the Denver area.

Les Mills International, based in Auckland, New Zealand, is the creator of 10 global fitness programs. The Colorado clubs will bring on BODYPUMP®, BODYCOMBAT®, and BODYFLOW® for their Tabor, Manaco, Denver Tech Center and Inverness locations, BODYPUMP®, BODYCOMBAT®, and CXWORX™ at their Downtown Denver location, and BODYPUMP®, BODYFLOW® and CXWORX™ in Boulder.

Lindsey Rainwater, Business Development Consultant for Fitmarc™, has been working with Tim Forrest, VP of Operations and Wellbridge Regional Director, to ensure that CAC receives the best products for their needs.

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Fitness, Wellness, and Technology Industry Guru, Bryan O’Rourke Named President of Fit-C

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Fort Worth, TX, May 30, 2012 - Business advisor and entrepreneur, Bryan O’Rourke, has consulted and partnered with key industry leaders in fitness and wellness since 1999. As technology has evolved and developed, O’Rourke has been a leader staying ahead of the curve and assisting others through technology development and strategic partnerships. Bryan O'Rourke is the founder and CEO for Integerus, LLC; CSO & Principal for Fitness Marketing Systems, LLC; CSO and partner in the Flywheel Group, LLC; and Chairman of the Medical Fitness Association's Education Committee. His combined fitness and technology industry expertise was a perfect fit for the new Fitness Industry Technology Council. FIT-C began in 2012 and within a few months, the fast growing organization named O’Rourke as President to lead them into the future.

FIT-C is comprised of organizations and professionals within the fitness industry seeking to improve fitness user experience by developing standards around the measurement and transport of fitness performance data, such as calorie expenditure. These standards would apply to a wide range of fitness equipment, including ellipticals, stationary bikes, and treadmills.

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