Les Mills International is proud to announce it has joined forces with the Rooster Racing cycle team to help raise awareness and money for people affected by cancer around the world.
Rooster Racing hopes to enlist more than 10,000 donors and raise US$100,000 by participating in a series of three LIVESTRONG® Challenge cycling events staged by the Lance Armstrong Foundation around the United States.
The 2011 LIVESTRONG® events are:
- Davis, California, on July 10
- Blue Bell, Pennsylvania, on August 20-21
- Austin, Texas, on October 15-16
The Rooster Racing team features many instructors who teach Les Mills RPM® - the indoor bike program - and was founded by former RPM® Program Director Dan McDonogh. The team will tap into the Les Mills US instructor network to promote their cause with the aim of winning LIVESTRONG's coveted Messenger Award as the team with the most individual donors.
But the world's leading group fitness exponents may also find more direct ways to back the US fundraising drive. Already, Fitmarc - south central US distributor for Les Mills - has pledged $1 for every instructor on its subscription database. That's more than 3000 donors and US$3000.
DR. CARY WING JOINS FITMARC AS DIRECTOR OF BUSINESS DEVELOPMENT FOR MEDICAL FITNESS
Fitmarc is pleased to announce that Cary Wing, EdD, will join the company as Director of Business Development for Medical Fitness beginning March 1st of this year. Dr. Wing has been a leader and visionary in the medical fitness industry for over 25 years and most recently served as Executive Director of the Medical Fitness Association (MFA). Utilizing the expertise and services of Fitmarc, Cary will assist medically integrated fitness facilities in developing strategies for business growth and success, particularly in the areas of physician referral programs, facility certification, and outcome measurements. Fitmarc serves over 600 fitness facilities and shares strategic partnerships globally with brands like Les Mills, PT On the Net, Star Trac, TRX, Polar and others.
Oklahoma City YMCA’s go BIG with Les Mill’s BODYPUMP
It’s been a long time coming for the YMCA of Greater Oklahoma City. Like many other YMCA groups, the YMCA of Greater Oklahoma City was originally founded to provide a source of strength and positive influence for young men who had traveled far from their families to make a new life for themselves. Today, the centers are multi-dimensional, offering a diverse range of services through 10 branch locations and more than 20 program sites. The Y has grown and changed with the times, providing services and solutions to community problems that have a positive and lasting impact on the population. The Association’s recent partnership with FitMarc and Les Mills’ BODYPUMP is just one example of the group’s impassioned commitment to innovation and meaningful change.
24 HOUR FITNESS INTRODUCES LES MILLS BODYPUMP® CLASS TO NATIONAL GROUP X LINE UP
SAN RAMON, CALIFORNIA and AUCKLAND, NEW ZEALAND May 27, 2010 - 24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, is rolling out the world-leading group exercise (Group X) class LES MILLS BODYPUMP®.
EXECUTIVE BEHIND GROWTH OF LEADING FITNESS ORGANIZATIONS
NEW ORLEANS, LOUISIANA June 10, 2010 - Despite recessionary times, a New Orleans based executive has been behind the significant growth of several emerging businesses serving the fitness industry. His firm Fitmarc, which he owns with partner Robert Dyer, now services over 600 health and wellness facilities and 4,000 fitness professionals by deliveringfitness and wellness solutions including the globally recognized Les Mills™ group exercise programs. His wellness consultancy firm Integerus, LLC now serves dozens of fitness and wellness industry organizations by providing unique strategic advisory solutions and The Flywheel Group, which he owns with partner and CEO Clint S. Lee, helps organizations adopt cloud based technology solutions using the salesforce.com platform. All of these companies did not exist four years ago and now are multi-million dollar businesses serving hundreds of clients with over 50 employees behind them.
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