FORT WORTH, TEXAS April 23, 2010 - Despite recessionary times, Fitness Marketing Systems (Fitmarc™), has achieved significant growth reaching 500 health and wellness facilities with 4,000 fitness professionals by delivering the globally recognized Les Mills™ group exercise programs along with other innovative services and solutions.
Pioneers and successful entrepreneurs Robert and Pinky Dyer started their first health club over two decades ago. After investing in seven previously failed health clubs throughout the Fort Worth area and converting them into prosperous fitness facilities, the Dyer’s eventually sold their locations to focus on a new calling: delivering solutions for other fitness and wellness organizations by providing unbeatable products and support.
Fitmarc™ offers many of its customers, , the most successful pre-choreographed group fitness programs in the world. With over thirteen thousand fitness facilities and over 70,000 instructors, Les Mills™ unique programs and systems reach over six million participants every week across seventy-five countries.
In May 2006 Robert Dyer, founder and Chief Executive Officer of Fitmarc™ entered an exclusive distributor agreement to represent Les Mills™ in a twelve state territory stretching from the Canadian border to the Gulf of Mexico and across the South Central U.S. The business deal proved to be a success.
With the help of business partner and Chief Strategic Officer Bryan O’Rourke, and his wife Maureen O’Rourke, an experienced CPA with fitness industry experience, Fitmarc™ has increased its customer base 200% since the business began four years ago. Mr. O’Rourke, a Louisiana native, has an extensive history of working with and building both fast growing small and large established enterprises. His contributions have helped expand Fitmarc’s product line and services to include , and , just to name a few.
With over fifty employees and the support of strategic partners, Fitmarc™ has achieved the ranking of becoming a leading U.S. supplier of innovative services and programs including Les Mills programming.
Marketing and Events Coordinator for Fitmarc™