SAN RAMON, CALIFORNIA and AUCKLAND, NEW ZEALAND May 27, 2010 - 24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, is rolling out the world-leading group exercise (Group X) class LES MILLS BODYPUMP®. 

BODYPUMP® is the original barbell class, first developed nearly 20 years ago by global group exercise leader Les Mills, and will be made available nationwide at more than 400 24 Hour Fitness® clubs throughout the United States over the next six months.

LES MILLS® classes are effective and fun, and deliver the results people want. Combining great music and passionate instructors who inspire exhilarating workouts, BODYPUMP® will be available to 24 Hour Fitness members who attend more than 65,000 Group X classes per month.   

“We want to ensure that our members experience some of the best group exercise programming in the industry,” said Ingrid Owen, Vice President of Group Fitness, 24 Hour Fitness. “BODYPUMP® is a class that our members and our Group X Instructors enjoy."

"It is thrilling to partner with 24 Hour Fitness as it makes such a strong investment in its business,” says Les Mills Chairman Phillip Mills. “24 Hour Fitness is one of the leaders in the fitness industry and already offers its members a strong and rewarding line-up of services. This partnership helps both of our companies achieve our missions of changing people's lives for the better through fitness.”

About Les Mills 
Millions of participants every week build their fitness in a LES MILLS® class. The eight LES MILLS® group exercise programs, including BODYPUMP®, are taught by more than 70,000 certified instructors in over 13,000 licensed clubs around the world. From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, licensed music and instructor education. See www.lesmills.com for more information and to contact your local Les Mills distributor.

About 24 Hour Fitness 
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3.5 million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for nine seasons has partnered with NBC’s popular reality TV show, “The Biggest Loser.” Please call 1-800-224-0240 or visit www.24hourfitness.com for more information and to find the location nearest you. 

CONTACTS:

Jess Fowler                                                           Wendy Yellin                 
Les Mills International                                           24 Hour Fitness                         
jess@lesmills.com                                                 WYellin@24hourfit.com             
New Zealand phone: +64 9 366 9900                  USA phone: (925) 543-3184        
www.lesmills.com and www.lesmills.com/pro       www.24hourfitness.com?