Les Mills International is proud to announce it has joined forces with the Rooster Racing cycle team to help raise awareness and money for people affected by cancer around the world.

Rooster Racing hopes to enlist more than 10,000 donors and raise US$100,000 by participating in a series of three LIVESTRONG® Challenge cycling events staged by the Lance Armstrong Foundation around the United States.

The 2011 LIVESTRONG® events are:

• Davis, California, on July 10
• Blue Bell, Pennsylvania, on August 20-21
• Austin, Texas, on October 15-16

The Rooster Racing team features many instructors who teach Les Mills RPM® - the indoor bike program - and was founded by former RPM® Program Director Dan McDonogh. The team will tap into the Les Mills US instructor network to promote their cause with the aim of winning LIVESTRONG's coveted Messenger Award as the team with the most individual donors.

But the world's leading group fitness exponents may also find more direct ways to back the US fundraising drive. Already, Fitmarc - south central US distributor for Les Mills - has pledged $1 for every instructor on its subscription database. That's more than 3000 donors and US$3000.