Return on Investment
Our solutions help evolve group fitness programs into profit generating departments by providing you with the best programming, management and marketing resources available. We go a step further by working hand-in-hand with you to implement and manage your investment in LES MILLS™. When you become a customer you can see big results and FAST.
- Over 75% of LES MILLS™ class attendees confirmed they may move club if LES MILLS™ programs were no longer available at their facility.
- 92% of club members would recommend LES MILLS™ programs to friends
- Les Mills’ program participants take classes 3.4 times per week on average
This implies approximately 175 visits per year. This exceeds American Sports Data quoted average (which is only 0.9 times per week or 52 times per year) by nearly 350%
FACT: LES MILLS™ Group Fitness is proven as a successful member retention tool
(proven retention increases between 3% to 15% in the first year)
FACT: LES MILLS™ Group Fitness is proven as a member acquisition/referral tool
(proven new member enrollments between 80 to 350 members in the first year)