Attracting and retaining members requires the best programming, the best instructors, and great campaigns that get more people to your facility. We provide access via EClub to the world’s best customizable marketing and new member orientation materials to drive your membership up. Contact us to learn more.

Want to learn more about how we can help your club now?

Every week, more than 5 million people participate in Les Mills programs around the world. Click here to learn more about how some of the world’s best health and wellness centers have utilized our programs to achieve record class attendances and new member enrollments. Here from people who have had their lives changed by our 8 fitness formulas.

Learn more about BODYPUMP - See the widget that our customers can use on their web site !

Les Mills systems and programs are proven to increase class sizes and the frequency of member visits to your club. Via EClub you'll have access to powerful tools that excite your existing members and motivate them to stay members longer and refer more guests over time.

To help you implement and maintain a powerful member retention system, we will provide you with:

• Programming, music, and promotional imagery updated every quarter to keep your members and instructors excited about the classes and workouts.
• Custom event promotions including email templates and print advertisements  to help you seamlessly plan and execute retention based specialty events and participation based contests
• Access to ongoing educational events such as management trainings sponsored by Intergerus and Michael Scott Scudder's CMETO Alliance where you and your staff can participate in free online trainings to learn about emerging industry trends and stay ahead of the retention curve.

But you don't have to take our word for it. See what some of our existing customers have to say about us! 

SEE HOW CLUBS AROUND THE WORLD ARE KEEPING MORE MEMBERS WITH LES MILLS

And Watch this video about a Houston fitness event to learn more about how the Les Mills Fitness Solution retains members.

Our solutions help evolve group fitness programs into profit generating departments by providing you with the best programming, management and marketing resources available. We go a step further by working hand-in-hand with you to implement and manage your investment in Les Mills.  When you become a customer you can see big results and FAST.

Here's why:

1. Over 75% of LES MILLS class attendees confirmed they may move club if LES MILLS™ programs were no longer available at their facility.
2. 92% of club members would recommend LES MILLS™ programs to friends
3. Les Mills’ program participants take classes 3.4 times per week on average
   

This implies approximately 175 visits per year. This exceeds American Sports Data quoted average (which is only 0.9 times per week or 52 times per year) by nearly 350%

FACT: Les Mills Group Fitness is proven as a successful member retention tool
(proven retention increases between 3% to 15% in the first year)

FACT: Les Mills Group Fitness is proven as a member acquisition/referral tool
(proven new member enrollments between 80 to 350 members in the first year)

At Les Mills, we pride ourselves on being the industry leaders for providing world class instructor and management training. Our team of national trainers and club management consultants work closely in-hand to ensure that your entire team is prepared to deliver life-changing experiences to your members everytime, everywhere. So, how do we do this?

1. By annually investing millions of dollars into the research, redesign, and re-deployment of our instructor and club management training guides. We stay on top of what's hot (and what's not) in the industry to keep your staff ahead of the curve.
2. By offering frequent, easy-access to online and in person advanced training and education for your team. For example, once certified, your instructors can participate in Quarterly development workshop, on-site upskilling workshop, and utilize resources refreshed every three months in their program materials. Similarly, your management staff can register for our free online educational series (retention, event planning, personnel management) or attend one of our regional training seminars. 

Here what our instructors have to say about their Les Mills experience! Fort Worth, TX Instructor Development Workshop (December, 2007)

Simply complete the contact form here or call us at 800-814-1207. Soon you'll be working with experienced professionals who can help you utilize our resources and programs for optimal results. We look forward to speaking with you soon.

“600% Increase is Group Fitness Participation” Powerhouse Gym – Utica, NY (From Group Fitness Profit August 11^th, 2008)

“Ed McTiernan and Gail Owen of Powerhouse Gym in Utica, New York USA explain how Group Fitness (GF) has transformed from being a big drain on club resources to becoming a vital competitive advantage to the facility in just five short months.

We have been in business since 1991 and right now it's getting tough out there. Since 2004, we've been experiencing more competition from low cost operators such as Planet Fitness – today, we have three clubs in the area who charge $20 or less a month within two miles of our facility.

Our total weekly visits to the facility vary between 1,500 and 2,000. Since we added BODYPUMP™ into the mix, we have raised our weekly average GF visits from 56 per week for nine classes in February 08, to 350 per week for nine classes – six of which are BODYPUMP™. Today, GF generates an average of 20% of our total visits compared with circa 3% before we brought BODYPUMP™ to the club. And I expect 50% of total visits to be delivered by GF as we add more LES MILLS™ programs into our business mix.”

BODYVIVE™ launch classes deliver 42 new members and over USD 20,000 revenue

Anthony Cali, Fitness Concepts Boston, MA

“We also promoted the launch heavily and spent USD 6,500 on the event including instructor wages. I invested in direct mail and saved costs by using images off eClub on the flyer, which went out to 10,000 homes in the local area. We also emailed our database of 5,000 contacts which included lapsed and suspended members plus visitors who had come to FC but not joined. I designed a newspaper insert that went out to a readership of 7,500 again using the free images on eClub. (I love eClub by the way. It is a fantastic promotional resource).

Then we got busy promoting the launch inside the club. We had 6 foot high BODYVIVE™ banners in reception, Getting Started Brochures in noticeable positions, staff handed out flyers to all members, balloons and streamers were simply everywhere (!) while the walls had numerous BODYVIVE™ posters all over the facility and instructors promoted it in all their classes. It was as we hoped – impossible to notice.”